Our revamped website design has been live for a month now so instead of just assuming that it is doing wonderful things for us, we’re taking a detailed look at what is working and what’s not. This doesn’t have to be a lengthy process, you can do it internally and with very low cost tools […]
It’s the end of H2 at my company so now is the time you’ll find me with my head stuck in various spreadsheets as I look back over how successful the first 6 months of the year have been. Now is the time to adjust my spending and activity for the rest of the year, […]
How do you know that your website is doing well? If it’s selling products then that’s easy – it’s driving purchases. Or is it? Are these purchasers coming back and buying more and are they telling people how good your site is? If they’re not then maybe they’re not as engaged as you thought… Getting […]
How do you know if your website content is actually any good or not? Do you have KPIs and targets in place to measure success or do you put the content up, sigh relief that it’s done and then leave it until the next update is required? You’d be amazed at how many people don’t […]