Integrated marketing campaigns consisting of activities across multiple platforms and/or media can be more successful than one-off projects. With multiple activities on the go you increase the changes of creating business and growing your customer base. However, integrated campaigns require a lot of work and planning to keep everything on schedule. Integrating your marketing involves […]
It’s tempting to think that once you’ve created your banner adverts and placed them, your job is done. In fact it’s vital to measure how your ads are performing over time – so you can make adjustments and maximise your return on investment. There are several measures used to gauge banner ad success: page views […]
Banner advertising is a popular method for companies with an online presence to drive traffic to their websites. It’s a good way to target potential customers and bring them directly to your website, for a low initial investment. As with any form of advertising, how effective your banner marketing is depends on you using the […]