How To And Not To Use Memes In Marketing

A meme is not a picture with words on it. It’s a concept. A digital movement. The meme is the idea itself; the image or text is merely the medium by which it spreads. It’s a running, skipping, jumping joke that mutates over thousands of retellings. Memes have ridiculed presidents. Memes have spread conspiracies. Most importantly, memes […]

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