Abandonment: when someone leaves your e-commerce site or online store, abandoning a possible purchase or failing to take the desired action. Address verification service (AVS): a service provided by credit card companies to verify that a customer’s billing address is the same as that given during an ordering process. Auto responder: an automatic email sent […]
If you have an e-commerce store, your customers will expect to be able to pay for your goods and services online. As a general rule, you will either need to accept credit and debit cards yourself, or use a payment processing service. It’s also possible to accept payment by direct bank transfer, especially in B2B […]
Firstly, and most importantly, spend time on planning and preparation. Think about the products you will sell, how to price them, how to deliver them, what geographical area you will sell to, what kind of people are likely to buy the products, and so on. If you already have a business selling products either to […]
E-commerce can completely change the way that you do business, reducing your overheads, broadening your customer base and improving profitability. To make the most of your e-commerce site, it’s important to consider every part of the sales channel, from attracting customers to dealing with after-sales issues. If you make it easy for customers, you will […]
Address Verification System (AVS): a system for verifying that a quoted billing address is the same as the one held by the card issuer. Acquirer: a bank or credit card company providing an internet merchant account, which is needed for an e-commerce business to accept credit and debit cards. Authorisation: permission from the card issuer […]