A lot of people new to SEO view it as some kind of unfathomable trickery practised by wizard-like nerds, who somehow know how to manipulate Google’s algorithms to give search visibility to any website they desire. Those who have had their fingers burned after using an unscrupulous agency or consultant often view SEO as essentially […]
Search engines are always refining and updating their algorithms – their criteria for ranking websites for different search terms – to improve the quality and relevance of search results. Because of this, it’s very important for website managers to keep on top of the latest SEO trends, so they can adjust their tactics and maintain […]
Put simply, keywords are those terms – words or short phrases – that people type into search engines to find products and services. To optimise your website – in other words, to boost your search engine ranking – you need to research the keywords that your target market is likely to use to find you. […]
Video content is continuing to play a key role in getting your message out there as well as helping optimise websites. We have looked at the two most popular options in previous posts : YouTube and Vimeo. It can be time consuming posting videos online due to slow connections, large files etc etc. In some cases if you […]
So you’ve created your video content, optimised with rich metadata and now posted to YouTube, job done! Not quite. Most SME’s will monitor the response and measure the success of video content purely based on the number of views. This is probably due to not knowing about a very powerful analytics tool called YouTube Insights. This is much like Google Analytics in […]
In my last post, I covered how producing a Video XML Sitemap can help Google index your video content online. As we now know videos are invisible to search engines which is the reason why we need good solid content surrounding them. I want to focus this post on YouTube and some of the ways in which you […]
Due to recent changes to the Google algorithm, namely Panda, it is important to understand how video can help deliver better SEO results. Creating and publishing video is a challenge for the SME due to time and budget constraints but there are some simple steps which ensure you can maximise on the benefits. These days with faster broadband speeds, offering video […]
I recently visited the Business Start-up Exhibition at Earls Court and saw Paula Wynne give a talk aimed at small and medium sized businesses (SMEs) on how to become number one in Google search results. So I thought I’d share what I learnt from her talk with you guys here. Paula used the talk to […]