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Why Micro Copy Should Be a BIG Priority

The best micro copy, people don’t even notice. I know, it sucks. What a thankless task. But, in a way, it’s a huge compliment if everyone does what your copy says without noticing. That’s IDEAL. To flip that, if users stumble because your micro copy is confusing or even trips itself up with tone of […]


How to Write App Notifications

Writing app notifications is super hard. Let me TELL you – it’s hard. It’s one of the only places in an app (filled with nice, functional micro copy) that you can get across some tone. But not at the expense of clicks. Problems you will definitely encounter with app notifications 1. Many, many conflicting priorities […]


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