When you think of creating a marketing campaign, text message marketing may not be the first thing you consider. Most likely you’ll have social media included and email marketing, plus SEO (search engine optimisation) and SEM (search engine marketing). But as the majority of adults in the UK now own a mobile phone, SMS marketing […]
When talking about online marketing these days you hear a lot about social media, SEO and PPC. Today I’m going to talk about SMS and how companies are beginning to use it to good effect. It’s really important to look at SMS not in silo but as a channel that can complement your other activity. […]
Online marketing – just like traditional marketing – means promoting your products and services, increasing brand awareness and attracting potential new customers. However, it all happens using technologies and tools available on the internet. What are the different types of online marketing? Search engine marketing means helping your website appear highly in search engine results […]
Mobile marketing is a way of reaching customers and potential customers using mobile phones, smartphones, tablet computers and similar devices. Types of mobile marketing There are several different ways of marketing through mobile devices: SMS (text) – a short text message sent to a mobile phone to promote a company, product or service. MMS (Multimedia […]