Usability describes how easy it is for an untrained person to understand and use what’s called a ‘human-computer interface’ – such as a piece of software or a website. What is web usability? When we talk about the usability of a website, what we usually mean is: how intuitive the site is to use how […]
User experience is a broad term that describes the overall experience when a customer interacts with a website. Elements of user experience To ensure a good user experience, you need to think about: how easy the site’s functionality is to understand – is it immediately clear what the user is looking at and what they […]
These days, you don’t need technical knowledge or money to build a business website. Easy to use templates are available online, for a very little money or even for free. All the same, you’ll want to consider your options and put some thought into your website before you start building, to make sure it achieves […]
As a self-confessed bake-oholic, I know exactly where the cookware section is in my local John Lewis. But as someone who hates shopping, I don’t register any of the departments that I travel through to get there. I just know that I look for the raised section with the sports stuff, and it’s to the […]
In this post I will shed some light on what Sitemaps are and how they can be useful when combined with other SEO activity. There are still mixed views on the importance of Sitemaps in the SEO community with most steering towards them having no affect on search rankings. My view is that though they do not directly affect rankings, they can […]
As well as integrating your company branding there are many things to consider when designing a website. It is wise to bear in mind how the website will be put together and what elements will help to make it user friendly and quick to load. Typography Just as in all printed design, good typography will […]