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Why Buying A Professional Video Is Still Best.

Of course I’m going to say a professionally made marketing video is best. It’s what I do for a living. I have a vested interest. BUT there are some very good reasons why I’m saying it. Before I get to the reasons why you should have your marketing videos made by a professional let me start by […]


Harness The Power Of Live Video Streaming

The use of live streaming video has grown hugely over the last year and it’s only going to get bigger.  I can’t imagine that you haven’t seen a live stream but for those that haven’t, let me explain. Live Streaming video is simply a video on a site like Facebook or YouTube where the events […]


Five Traps To Avoid To Succeed In Business

The Need To Succeed People start businesses all the time and they start them for a huge variety of reasons. At this time of year, as resolutions and good intentions fade, there a a select group of hardy individuals who are still determined to change their lives this year. They are the people who have […]


Marketing Video Trends For 2017

So We’re two weeks into 2017 and the dust has just about settled after the holiday season. Now is the time to plan your marketing strategy for the year… no it isn’t. We should have done this last October. However, most small businesses are always behind with this kind of planning. After all we’re too […]


Understanding The Power Of The Customer Wish List

My wife knows nothing about Dungeons and Dragons. My sister-in-law knows almost everything about Dungeons and Dragons. As I write this it’s just a few days until Christmas. So obviously my wife has bought her sister nothing related to Dungeons and Dragons, even though that would be what she wants most. What a palaver. Neither […]


How To Reach Niche Markets Using Video

Some businesses want to access the huge general market of which we are all a part. But a lot of us operate with much smaller sections of the general population. We target niche markets. Today I’m going to write about how we can target specific niches within the general market. I’m also going to look […]


The Power Of The Slow Burner Video

I often talk about using video to build an audience, to build a relationship with customers and to demonstrate your expertise as a business person. In this blog I want to talk about a video I made for a client that has been running for several years. I think of this video as a slow burner. […]


When Marketing Goes Wrong – How Not To Antagonise Your Customers

If there’s one thing upon which we can all agree it’s that marketing is not meant to stop people becoming your customers. Advertising shouldn’t antagonise. I can think of examples that do. I never understood why they were ever approved until I started to think more deeply about the problem. I’m starting to see the […]


Manage Your Customer’s Expectations With A Video

For those of us working in specialist fields, our customer’s expectations can be a real problem. I don’t just mean in areas of business that are rare. Any business where the supplier is an expert or has specialist knowledge (plumber, accountant, dentist, florist) can fall foul of unrealistic customer expectations. In my business, film and […]


Boosting Business With Interactive Video Displays

“I know all about this” I hear you cry. “Everything has a touch screen now, I don’t need to read this.” But You’re wrong. If you have a shop window you do need to read this. I want to tell you how and why you may want to invest in the biggest interactive touch screen […]


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