The Coronavirus pandemic has created a topsy-turvy world and an unstable economic environment. When an outside force creates untold damage to every person’s way of life, especially in the way we are affected at the moment, then we have to rise to the challenge and seek new solutions. Yesterday’s problems are irrelevant as lives are […]
How? “Why?” is the best question anyone can ask, but “How?” is the second best. “Why?” gives us the basis of true understanding, but “How?” gives us the practical application of that understanding. So today I want to take a look at how we now use the videos we have been making using the ideas I […]
In light of the recent announcement that Toys R Us in the USA are filing for bankruptcy, this article is written to cajole, challenge, and hopefully act as a cattle prod to strategically re-think your business. The speed of change in the business world is increasing. Global markets and borders, despite Brexit, are opening. There […]
The thing about opportunity cost is that it is the one thing most business people never stop to consider. The problem with that is if you don’t think about it, or cultivate a deep understanding of it, your business will never reach its potential. The downside to an understanding is that it can bind us […]
I wrote recently about the video display changes Facebook has made. I’m not going to revisit that, you can read the article HERE. What it made me think about was that it is now more important than ever to not make an annoying business video. In truth, it’s now vital that the videos we make […]
Why Am I Picking On Middle Managers? I’m not, but I do want to ask some searching questions. I want you to answer those questions. Normally in one of my articles I have suggestions, ideas and advice to offer, based upon my own experience or upon my academic studies. Not today. I just want to […]
Have you noticed the changes on your Facebook newsfeed? I’m talking about the way videos play back. The changes are recent and have instantly become controversial. I want to take a quick look today, at what the changes are; what are mid-roll adverts and what’s going on with the sound? Then we can examine why […]
The festival season is in full swing for another year. Many of us realise that this can be a lucrative business opportunity, but it is also a lot of hard work. The question I see being asked, especially among small businesses, is… Is it worth it? So in this article I’m going to take a […]
It’s my brother’s birthday. You don’t care, I know. But the point is that I forgot. I forgot my Brother’s birthday because I’m a bad person. Moonpig did not forget. They sent me a reminder and asked if I wanted to send a card and a gift. This got me thinking about opportunities that I […]
Last time I wrote about why you might decide to appear and talk in your business video. Leading on from that I wrote about how you should prepare. This time we need to talk about how you will perform on the actual day of the video shoot. When planning a video with a client this […]