Let’s begin this guide with what PPC really means and how it works. Pay-per-click (PPC) is a method of advertising your business online by paying for your advert every time someone clicks on it. It is one of the simplest forms of paid advertising due to how easy it is to track visits to your […]
Now I’m going to answer this question in a most frustrating way – it depends! PPC ads, like any digital marketing, need to be done well to be truly effective. But don’t worry, I’m going to help you understand what you need to do to create successful, strategic, PPC campaigns for your business. Catch-all ads […]
Managing your online advertising as a small-to-medium business can be very challenging, whether you are taking care of it personally, or you’re fortunate enough to have a dedicated member of the team to look after it. In addition to the creation of ads, you also have to manage budget, targeting, and measurement of performance. On […]
If you’re here, the below question may be very familiar: “Why bother with pay-per-click marketing when organic search and social media is totally free and accessible?” And it’s a totally fair question. Why pay for visibility on the likes of Google or Facebook when you can optimise your site or post social updates for free? […]
Tempting a user to click on your PPC search advert is a challenge itself, but what about once the visitor has clicked through and landed on your website? How do you convert that visitor into a customer? Here I take you through the fundamentals to a fully optimised landing page to increase your chances of […]
Wouldn’t marketing be a breeze if every visitor to your website followed the same orderly path through to a purchase? They click where you want them to click, fill in the form you want them to fill in, download and read the document you want them to read, and then they decide to give your business […]
So you want to try out AdWords (Pay-Per-Click advertising) but have no clue where to even start and you’ve heard some horror stories of people getting it wrong? Well here are 10 simple steps to get you advertising on Google to drive traffic to your website all in the very same day. 1. Go to […]
Now that you’ve made an investment in advertising, you’ll want to ensure that you get the most from your advertising. There are a few considerations to maximise the impact. Content is king Ensure you frequently update your advert/website content to ensure it reflects your business accurately. Ensuring your content is up to date greatly increases […]
These days, it’s often not enough to rely on traditional print and broadcast advertising to get people to hear about your business. Online advertising offers a targeted, low-cost way to let people know what you do – and to drive traffic to your website, generating sales and leads. Read on for our overview of how […]
Do you want to know why most advertising fails? Because the marketing message is bland and fails to get any attention from time-poor, marketing sensitive consumers. The whole purpose of advertising is – in the words of legendary advertiser John Hegarty – to promote and sustain competitive advantage for brands. So you’re trying to communicate […]