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How To Optimise Your Online Advertising Performance

Managing your online advertising as a small-to-medium business can be very challenging, whether you are taking care of it personally, or you’re fortunate enough to have a dedicated member of the team to look after it. In addition to the creation of ads, you also have to manage budget, targeting, and measurement of performance. On […]


7 Reasons Why PPC Advertising is Worth the Spend

If you’re here, the below question may be very familiar: “Why bother with pay-per-click marketing when organic search and social media is totally free and accessible?” And it’s a totally fair question. Why pay for visibility on the likes of Google or Facebook when you can optimise your site or post social updates for free? […]


What Is Retargeting Advertising And How Does It Work?

Wouldn’t marketing be a breeze if every visitor to your website followed the same orderly path through to a purchase? They click where you want them to click, fill in the form you want them to fill in, download and read the document you want them to read, and then they decide to give your business […]


10 Steps to Getting Started on Google AdWords Today

So you want to try out AdWords (Pay-Per-Click advertising) but have no clue where to even start and you’ve heard some horror stories of people getting it wrong? Well here are 10 simple steps to get you advertising on Google to drive traffic to your website all in the very same day. 1. Go to […]


How to Optimise Your Online Advertising

Now that you’ve made an investment in advertising, you’ll want to ensure that you get the most from your advertising. There are a few considerations to maximise the impact. Content is king Ensure you frequently update your advert/website content to ensure it reflects your business accurately. Ensuring your content is up to date greatly increases […]


Ways to Advertise Your Business Online

These days, it’s often not enough to rely on traditional print and broadcast advertising to get people to hear about your business. Online advertising offers a targeted, low-cost way to let people know what you do – and to drive traffic to your website, generating sales and leads. Read on for our overview of how […]


Do You Have the Courage to Be Different With Your Website?

Do you want to know why most advertising fails? Because the marketing message is bland and fails to get any attention from time-poor, marketing sensitive consumers. The whole purpose of advertising is – in the words of legendary advertiser John Hegarty – to promote and sustain competitive advantage for brands. So you’re trying to communicate […]


Just Looking at PPC Data in Google Analytics

The other week I mentioned setting up goals in Google Analytics. I mentioned this to a client and he asked me the logical question of ‘but how do you know what amount of that came from PPC?’ I paused. ‘Well you just set up advanced segments and select Paid Traffic only’. Silence. ‘Oh yer ok’. […]


Facebook PPC – What Age Should I Be Targeting?

I wrote yesterday about good things to think about when choosing images and ad-copy for your Facebook PPC adverts. Today I’m going to write about what age you should target with your Facebook adverts. The answer is NOT everyone, or in Facebook language ‘Any’ on the age selection tab. Facebook is social, would you have […]


Building Your Banners

There are quite a few different banner types that you may have noticed while you’re browsing the World Wide Web, doing your Christmas shopping, intelligently avoiding the crowds.  Let’s take a look at a few here. Static Banner Ads The clue is really in the title, it’s a banner advert that is static.  It’s usually […]


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