American entrepreneur Jim Rohn once said: “Without a sense of urgency, desire loses its value”. This is especially true when applied to the consumer buying process – how many times have you seen an item you liked in a shop or online and decided to wait until payday, or to ‘buy it in a week […]
As I’ve admitted before, I love YouTube. As discussed in the previous article, YouTube doesn’t always have the immediate reputation of being a great resource for professionals. Once you’ve waded through the cute animals and “fail” videos, there is a wealth of sharp business and marketing advice. If you want to make progress online, these […]
YouTube is a great resource. It has a reputation for being full of goofy comedy, video game let’s plays, and cute animals, but it’s so much more than that. YouTube is afire with great business advice, but it can get drowned out a bit with the wackier channels and paid advertising. I have chosen 6 […]
I’m going to blog about using 3rd party content in your video marketing strategy (previously discussed here), but I should say from the start that if you’re a regular web user you’ll probably already know everything I’m going to talk about. This is aimed at the novice or nervous business owner who wants to build […]
We’ve already discussed a little about building communities through social media, some different methods to generate content, and how to cater to your audience’s needs. But what about generating viable leads from your social media pages? How do you take those comments and likes and turn them into sales? In truth, it’s rare for social […]
Sharing other people’s content may seem counter-intuitive. Surely you want to be the centre of attention, so broadcasting good points that others have made is… strange. But the internet is a strange place (as some of us know more than others…). Nowadays, not including some level of curated content in your social strategy can potentially […]
Before we say anything about social media, let’s be clear; this is not always going to be the highest converting channel for your sales funnel. You’re simply not going to see the massive click through and conversion rates you get with email, PPC or even organic search traffic. That is, at least as far as […]
eCommerce marketers know that they’re supposed to test their pages to find the optimal content for their target audience. However, many of us waste enormous amounts of time running tests that never seem to produce noticeable improvements. What are we doing wrong? Tell me if the following conversation sounds somewhat familiar to you: Marketer: “Boss, […]
‘Content is king’ is a much-overused and not entirely inspiring phrase designed to instil fear into the most productive of marketers. Skip a blog post and all is lost! Whether you write fiction or website copy, we all have off-days writing content, and sometimes need a bit of motivation. These 29 writers and business people have […]
Does your website’s homepage grab the attention of visitors as soon as they arrive and make them want to stick around to find out more? If you’re not sure, read this article for some essential tips… If you’re thinking of refreshing your website, one of the most powerful changes you can make is to give […]