Facebook Live has been fully available worldwide for almost 12 months, yet it seems many business are still ‘on the fence’ in terms of its usefulness. Some find technology a bit challenging e.g using your mobile or iPad the correct way, responding to questions, keeping up with the feed etc and for others, I expect […]
Promoting yourself with great copy can be the key to awesome marketing, but it’s often an aspect that sadly gets overlooked. I totally get it. Putting a marketing message together and getting it right can be a daunting prospect to the uninitiated. Using the right words in the right places can have your ideal clientele […]
We small business owners often look up to large corporations with awe, often wondering “how on Earth can I compete with that?” Modern practices such as online and content marketing often compound the issue by seeming mysterious and unattainable, like internet alchemy. But that isn’t always the case. Good content marketing comes from simplicity and […]
Personally, I think podcasts are pretty awesome. You can have all the advice and value of a blog post, but you can listen to it whilst you are doing other things – in the gym, whilst driving, doing housework, the list goes on. Digital marketing can be a complex and ever-evolving topic, so it pays […]
When promoting your business, digital marketing can be a tough nut to crack, especially if you are totally new to the field. If you don’t have a techy bone in your body, blogs that bang on about “user retention,” “marketing automation,” and “Twitter Cards” with little to no explanation can send you running for the hills, […]
Many of us want to incorporate an offer of a lead magnet (a freebie in exchange for someone’s email address) to attract interested parties to our websites and email lists, but it’s important to get the basics right before we plough ahead. If you are unfamiliar with the concept of lead magnets, check out my […]
We’ve all visited websites where a pop-up window appears offering you a free ebook, report or template download in return for your email address – but why is it so popular? What’s the reasoning behind it? Let’s find out. What is a Lead Magnet? Firstly, let’s define a lead: it’s someone who has shown interest […]
Muting TV advertisements Fast forwarding the movie previews on DVDs Turning a blind eye to online banner ads Installing ad-blocking tools We’ve been tuning out traditional marketing efforts in our media for a while now. As businesspeople, when thinking about our own marketing efforts, this thought can be troubling. When the appeal of investing in […]
Google Analytics is a wonderful tool – that much is a given. However it can be incredibly complex, and that can make it a bit of a minefield for beginners. Here, in no particular order, are 7 of the most common rookie mistakes made with Google Analytics so you can get the most out of […]
The term “market research” often conjures up a very dry mental image of focus groups, suits analysing graphs and jargon like “benchmarks,” “pre-testing,” “weighting” and “strata.” To those in the field of market research, these terms are common knowledge, but to those of us businesspeople who don’t come from this kind of background, there is […]