When talking about online marketing these days you hear a lot about social media, SEO and PPC. Today I’m going to talk about SMS and how companies are beginning to use it to good effect. It’s really important to look at SMS not in silo but as a channel that can complement your other activity. […]
Social media marketing is a very popular online marketing tool at the moment, since Facebook and Twitter burst onto the scenes marketers have been trying to work it into their communications. To start with it was very much a case of ‘just do social media’, with not a huge amount of planning, strategy or measurement […]
We’re very excited to announce the launch of Digital Marketing for SMEs; a series of six infographics offering advice and information to small and medium-sized enterprises (SMEs) about marketing themselves online in the UK. Over the past few months, we’ve worked with OnePoll to survey more than 1,000 people on how they interact with businesses […]
Did you know that according to econsultancy only 32% of marketers frequently test their email marketing campaigns? That really isn’t much and is quite worrying. This could reflect really badly on your online marketing efforts. If you’re one of 68% that aren’t testing your emails before you send them out then think about this… You’re […]
Do you want to know why most advertising fails? Because the marketing message is bland and fails to get any attention from time-poor, marketing sensitive consumers. The whole purpose of advertising is – in the words of legendary advertiser John Hegarty – to promote and sustain competitive advantage for brands. So you’re trying to communicate […]
If you’re relatively new to online marketing it can be confusing to know where to get started. You may have heard that you ‘should’ be doing online marketing but don’t really know why and which channels and tools to look at first. So in this blog I’ll cover the basics and that should give you […]
The simple answer is: it’s vital. Customer research should underpin and guide every marketing decision you make – from the biggest strategic decision to the smallest Tweet. When you formulate any marketing strategy, your first thoughts should always be: What do my customers want and need? Remember that customers aren’t looking simply to buy a […]
As with any business, an e-commerce venture needs careful planning and preparation. The first question to answer is whether e-commerce is the right strategy. Some businesses are not right for online trading, although very few can prosper without some web presence. Businesses that are best suited to selling online are those which have products or […]