The Benefits of Business Blogging: Part 1

Blogging. It’s a subject that divides internet users and business owners. Some people embrace the whole concept of blogging – they write a business blog, they love reading and commenting on other people’s, and they’ve probably got their own personal blog as well. Other people are sceptical about blogs, and think they’re self-indulgent, pointless, and […]

How to Attract Real Online Customers by Creating Fake Ones

One of the main stumbling blocks when it comes to creating content for your website is knowing exactly who you’re writing for, and using an appropriate tone of voice for that demographic. The easiest way to figure this out is to create a persona – a fictional character who represents your typical website audience – and write […]

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