There is a debate happening at the moment on how COVID-19 will affect Black Friday and Christmas sales. Some retail experts have predicted it will be quiet as people are wary of spending money in the current climate, whereas others have said it’ll be big with people enjoying a bit of retail therapy to wash […]
The online retail market is absolutely booming. In fact, just over half of UK consumers prefer to shop online (Source: Empathy.co, 2018). And we certainly can’t blame them. In our busy, modern lives, online stores are a real luxury. If something exists, you can probably buy it online and get it delivered straight to your […]
Abandonment: when someone leaves your e-commerce site or online store, abandoning a possible purchase or failing to take the desired action. Address verification service (AVS): a service provided by credit card companies to verify that a customer’s billing address is the same as that given during an ordering process. Auto responder: an automatic email sent […]
What e-commerce is in simple terms, is a way of doing business over the internet. It can be used to sell products – both physical and digital – and some services, and it can be used by every size of organisation from a sole trader to a multi-national corporation. It is, however, important to remember […]
There are several ways to increase your online sales. Here are some of the most effective. Make your customers feel special The best way to improve customer retention is to make sure that people who visit your site feel special. Get visitors to sign-up for an email newsletter, and make sure you send out regular […]
Firstly, and most importantly, spend time on planning and preparation. Think about the products you will sell, how to price them, how to deliver them, what geographical area you will sell to, what kind of people are likely to buy the products, and so on. If you already have a business selling products either to […]
There are several ways to set up an e-commerce site. The best way for your business will depend on the type of products you are selling, and the resources you can devote to setting up the site. Using a marketplace The first decision is whether you will build your own e-commerce store or sell online […]
As with any business, an e-commerce venture needs careful planning and preparation. The first question to answer is whether e-commerce is the right strategy. Some businesses are not right for online trading, although very few can prosper without some web presence. Businesses that are best suited to selling online are those which have products or […]
In the fourth of my series, where we look at websites and learn from their good and bad, I’m looking at Frugi – who provide organic children’s’ clothing. They’re not a large company but their website gives a feel of professionalism and quality, and that they care. A couple of things that hit you about […]