Do you know how your business is perceived online? The internet plays a significant role in day-to-day life, so it’s hardly surprising that it is often the first port of call when looking for a local business. Just like in the “real” world, reputation is an essential factor in the decision-making process. A good online […]
Collecting online reviews from previous clients is great practice for companies of all kinds. Customer reviews honestly and sincerely present your capability as a company and the value you have provided to clients over the years. They’re an invaluable source of social proof – the new word of mouth. It’s a great feeling when your […]
It goes without saying that the internet is an indispensable part of our lives. But it boggles the mind to think how quickly things have developed. The first website (and therefore the part of the internet we call “the World Wide Web”) only went live in 1991. Back then, only a select few of us […]
If you’re looking for some free exposure for your business online, claiming a free listing on Yell.com is a great place to start. In fact, setting up free listings on a number of platforms like Google My Business, TripAdvisor etc all helps search engines build up a good view of your business, and can help […]
Listing your company on review websites can seem like a scary prospect. You’re putting your precious business out there to get potentially battered by the slings and arrows of former customers and personal opinion. But actually, there are many more positives than negatives to online reviews – not least the warm, fuzzy feeling when you […]
Collecting online reviews from previous clients is great practice for companies of all kinds. Customer reviews honestly and sincerely present your capability as a company and the value you have provided to clients over the years. They’re an invaluable source of social proof – the new word of mouth. It’s a great feeling when your […]
73% of consumers are more likely to choose a business that has online reviews compared to a business that has none. (Source: Critical Research Ltd, 2017) In business, word of mouth is the holy grail of brand awareness; and in our increasingly connected online world, third party online review sites are worth their weight in gold […]
You’ve probably heard it time and time again – listing your company on review websites is a crucial step to your ongoing visibility and a great opportunity for customer service. But why is that? If you’re on the fence about listing your business on a review site, or you’re not convinced of the value it […]
Online reviews not only give potential customers a snapshot of the quality of your product or service, they are also very beneficial to your search rankings and search page visibility. In this article I’ll show you how reviews work on Google and how they can benefit your business’ search engine results. Reviews in search results […]
Negative reviews can be a scary prospect, but they can provide a unique opportunity to improve and to bring about positive change to your business and to your customers’ overall experience. Though it can be a downer when a bad review first comes through, this feedback can hold the key to making your company the best […]