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SEM is an important concept to get your head around, but it does involve a lot of head-scratching jargon. Let’s look at some of the most common terms.

A Beginners’ Search Engine Marketing Glossary

By Jenii Lowe |

Every business wants to be found online. Many businesses wouldn’t be able to turn a profit without making a name for themselves over the internet. Those with even a passing interest in online visibility have probably come across the term “search engine marketing” before. Search Engine Marketing or “SEM” covers a number of interrelated topics […]

The web may seem totally saturated with video content, but surprisingly it’s still a growing medium. Why? Possibly because of the great exposure it can provide to businesses of all kinds! Let’s take a look at 5 ways video gets more eyeballs on your brand.

How Video Can Boost Your Online Visibility

By Jenii Lowe |

The internet may seem saturated with video nowadays, but video is still growing according to tech kingpins Cisco. They predict that 82% of all internet traffic will originate from video content by 2021, a 127-fold increase from 2005 (Source: Cisco, 2017). But what exactly makes it such a promising medium? Let’s investigate 5 reasons why […]

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