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How are Google’s RankBrain Updates Affecting Organic Search?

Anyone producing content like blogs or knowledge articles is going to be aiming for good organic traffic. That’s kind of the point. And we know the rules, right? It’s got to be high quality, it’s got to be user-first and it’s got to be relevant to your audience. That’s all still true but, more and […]


The Difference Between SEO and PPC: Six Common Questions Answered

I recently undertook a certification in PPC to fill in the gaps in my knowledge as, while I grasped the basic principle behind paying Google for a more prominent search engine ranking, I wanted to know exactly how it worked, how it tied into website SEO, and if it had any impact on a website’s organic […]


Keywords and Jargon: Can Your Customers Find Your Content?

The main purpose of any business website is to reach customers. This means ensuring your site is well optimised for search engines, allowing your site to be found and accessed by your target market. What is a keyword? If you have a website or are looking to set one up, you may well have considered […]


Tips for Effective Link Building to Generate Great Backlinks for SEO

Backlinks from other sites to your web pages can be an important element in search engine optimisation. Links from popular sites covering related content can be particularly effective, both in improving your search engine rankings and generating direct traffic. So how do you go about link building? Here are a dozen quick tips to get […]


What Is Organic Search?

The most common way to find something on the internet is to use a search engine. For example, someone who wants to find a plumber in Brighton might search using Google. All you need to do is type in a few words that describe what you’re looking for, and up pop some results – primarily […]


What Is Page Rank and Why Is It Important?

In simple terms, page rank is a measure of how ‘important’ a web page is. It works on the basis that when another website links to your web page, it’s like a recommendation or vote for that web page. Each link increases the web page’s page rank. The amount it increases depends on various factors, […]


What Are Keywords and Why Are They Important for SEO?

When someone uses a search engine, they type in one or more words describing what they are looking for: ‘Norwich florist’ or ‘cheap holidays Greece’, for example. These words or phrases are known as keywords. The search engine then comes back with a list of web pages, with content that relates to the keyword used. […]


Is There a Cost Effective Way to Increase Web Traffic to a Website?

Almost all businesses can benefit from increased traffic to their website. More traffic means greater brand awareness, and hopefully a larger volume of sales. But it’s important to make sure that you don’t spend more on advertising your website than you can expect to make back in sales. What are my options? Search engine optimisation […]


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