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The Difference Between SEO and PPC: Six Common Questions Answered

By Mary Stringer |

I recently undertook a certification in PPC to fill in the gaps in my knowledge as, while I grasped the basic principle behind paying Google for a more prominent search engine ranking, I wanted to know exactly how it worked, how it tied into website SEO, and if it had any impact on a website’s organic […]

Optimising Your Business Website (SEO)

By Kathryn Allison |

With the internet fast becoming the main source of advertising for businesses of all sizes, the hot topic of the minute is Search Engine Optimisation (SEO). Recent studies have shown that while eleven times more sites are found through search engines than print advertisements, 95% of web users do not look past the first 20 […]

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