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5 Impressive Instagram Story Ideas

Instagram Stories first graced our phone screens back in 2016. Stories has grown increasingly popular, with the short video format being used by both individuals and businesses alike to grow their followings and quickly engage and interact with their communities. Instagram Stories are an easy way to share and discover content and for businesses to […]


Google Announces the ‘Freshness’ Factor

Over the last few posts a common message coming through loud and clear is that ‘fresh‘ content delivered regularly is a key factor in effective SEO. For the SME it is a bigger challenge  to create and deliver this content, often due to time constraints and no dedicated function within the business itself. My advice is to keep […]


Analytics for Local SEO

Having covered some basics on optimizing for Local search, it’s vital to have reliable reporting on your website to measure the success of any organic search campaign. The range of analytics tools available online is vast and to keep things simple at this stage I will focus on those that are most popular and simple […]


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