Pay per click (PPC) can throw up a lot of questions for the uninitiated, so I consulted ‘Answer The Public’ to find out what the most common queries are. Are PPC and SEM the same? No, although there is some overlap. PPC stands for ‘pay per click’ and refers to the practice of paying Google […]
Brilliant tool for PPC and keyword insight – the revamped Google insights. Now, as with any Google tool, take traffic volumes with a pinch of salt but it’s great for identifying movement in the search market. The home page looks like Google search, but it’s just for us PPC geeks. This tool allows you to […]
Now, this is just speculation based on my musings. If this comes off though, please refer to ‘I told you so’ So Apple, I predict will, in the not so distant future release a Search Engine or some form of PPC platform. Or, sell the data they gather from their Apple fans. Or, partner up […]
Sitelinks. Mentioned these a few weeks ago. I repeat myself a lot in real life as well if you have identified a theme. That blog focused on needing unique landing pages for each sitelink URL. Google are paying more and more attention to sitelinks within the PPC realm. Why? Well, they tested them in the […]
Sitelinks. Those lovely things you can add onto your PPC advert to make it more shiny, informative, relevant and above all – more ‘clickable’. Sitelinks also give you a bigger search presence and in some instances, give you 5 urls on the SERPs over one. They also allow you to cross promote and promote seasonal […]
AdWords now let you have one large shared budget for ‘additional control and flexibility’ Woo – I was pleased when I first heard of this, muttering ‘finally!’ I manage a client with multiple campaigns with budget weighting throughout the month geared towards pay day and historically, better ROI metrics. As they sell clothes, search volume […]
Question. Does SEO optimisation help with your PPC endeavours? Bit of a mouthy title, granted, but the question is does having a site with strong SEO help with your PPC quality scores? I know the official line from Google is that they have no direct correlation but logically, I don’t agree. I think it does […]
Audits. Not a scary word. Well maybe a little bit. PPC accounts can be audited by your client, a consultant or a company after your business. I have performed many of these, looking at an account in the interface and in editor and just trying to find faults and wins with it. PPC is a […]
Ad Scheduling. Yet another useful tool to any PPC’er. Well. What is it? It’s a tool within the AdWords system which allows you to say ‘Yep, run my adverts all day Monday but pause them on Sunday’ or even more specific, pause them from 4pm – 10pm every night. Something like that. Basically control over […]
In AdWords and in MSN adCenter, you can see what’s been occurring in terms of the changes users have been uploading. So? Well. This can be pretty useful if a team of people work on the account. If a rogue negatives been uploaded, when and by who? What are the other teams up to? When […]