No matter how much you invest in pay per click keyword research and writing your adverts, it will be wasted effort – and money – if your landing pages aren’t effective. Here are ten ideas to help you get the best ROI from your PPC landing pages. Make sure your landing pages reflect your brand […]
I often harp on about Facebook PPC. Just check out some of my past blogs as testament to that! A stumbling block people come across, is ‘But I’m a B2B company! Would Facebook work for me?’ Well. Potentially yes. I have, unsurprisingly already blogged about this. But have you considered LinkedIn? No. Well. You should. Like Facebook, […]
Click through rate is a metric which is recorded in AdWords and is normally abbreviated as ‘CTR’. It’s a general rule of thumb that anything above 1% on search is decent and generally on display, anything over 0.04% isn’t awful. CTR is certainly an important metric, but it is also, certainly not the most important. […]
Account built. Adverts live. But don’t you want to see them? For many, it feels much more real to actually see the adverts ‘in the flesh’ so to speak. Most people will go straight to Google, potentially logged into their account and search for their keyword to bring up their advert. Not a good idea. […]
In a previous post I explained how perfect PPC is for targeting searchers during seasonal peaks of traffic. Valentine’s will provide an influx of searches and they may be relevant to your business. As you would expect there are significant peaks in search volumes for the usual traditional Valentine’s related items that people search for […]
Most campaigns I see are set to be displayed on all devices. You can find what your campaigns are opted into if you click on the settings tab in AdWords. Will see it listed under Devices. You should have dedicated campaigns for Computers and Laptops, Tablets and Phones. Why? Because they are different devices and […]
You have probably already made your usual New Year’s resolutions such as the mundane getting fit, losing weight etc. For 2012 why not try something new and focus on getting the best out of your PPC campaigns? Here are some of my ideas for some PPC related resolutions that should kick some life into your […]
When you create a PPC campaign, be it in the AdWords interface or in the AdWords editor, you have this option. Search or Display? Search is going to Google, typing in what you want. Display is being on a website and being presented an advert and clicking on it. If you choose ‘Search’ then you […]
Facebook PPC can be tricky, especially if you are targeting a small niche. The following tips will focus on which images to use and what to think about when writing advert copy. Hopefully they should help you start to learn how to optimise and test your campaigns. The below is broadly considering PPC adverts which […]
Yesterday WordStream released another of their really useful infographics, this time explaining How the AdWords Auction Works. It can be tricky explain exactly what Google AdWords is, let alone trying to explain the technicalities of how it works. You can explain that AdWords is an auction, but it is not as simple as the highest […]