Throughout my blog posts I am going to be constantly mentioning the word relevance. It is a factor that can make or break the performance of your PPC campaigns and therefore I am extremely passionate about it, as anyone who has ever worked with me or I have run PPC campaign for will know! Therefore […]
There are lots of different types of advert formats you can use to advertise through the Google AdWords platform including text, banners, animated banner, mobile, gadgets and videos. The adverts type you chose should depend on the type of campaign you are running and the objectives you are aiming to achieve. In this post I […]
Pay per click is perfect for targeting seasonal search traffic as you can increase and decrease your budgets at anytime. In order to take advantage of seasonal peaks in traffic it is also worth while tailoring your keywords and advert copy. The Google Insights for Search tool can help you to identify the times of […]
Keyword research can take some time, but us it definitely worth it in terms of results. If you don’t put in the leg work at this stage you can end up wasting your budget on irrelevant clicks that are not valuable to your business and spending a lot of time refining the keywords within your […]
So hopefully my last few posts have convinced you that you have no option but to give PPC advertising a go. I would suggest before you get started it is worth becoming familiar with the structure of PPC accounts. This is because the terminology can be quite confusing and the more organised the account is […]
A big advantage of PPC advertising is that you can set it up quickly and get your ads showing on Google within a few hours. This means you can get your business online and start driving traffic to your site and results straightaway, however, speaking from experience, there are some elements that do require consideration […]
Keywords are fundamental to the success of search marketing – both pay per click (PPC) advertising and organic (free) search rankings. If someone doesn’t know your website address, the only way they’ll find you is through a keyword search. So choosing the right keywords is essential. However, in most markets, there’s strong competition for search […]
All advertising needs to be precisely targeted to be effective and give value for money. Asking a number of important questions will help improve the effectiveness and return on investment (ROI) of your pay per click advertising. What’s the budget? You need both a daily budget and one for the entire PPC campaign. This is […]