Pay-per-click (PPC) advertising is a powerful tool for builders to reach new customers and grow their businesses. Creating a well-planned and executed PPC campaign can increase your visibility, drive more traffic to your website, and ultimately generate more leads and sales. Planning Your Campaign Before you begin creating your PPC campaign, it’s important to have […]
It’s an awful feeling when you log into your Google Ads account and you see the dreaded error notification. After all, you’ve decided what your ad should include, fully researched your keywords, planned your message and managed to fit it all into the character limit, but yet it’s still somehow been disapproved. Unfortunately, it’s all […]
Managing your online advertising as a small-to-medium business can be very challenging, whether you are taking care of it personally, or you’re fortunate enough to have a dedicated member of the team to look after it. In addition to the creation of ads, you also have to manage budget, targeting, and measurement of performance. On […]
If you’re here, the below question may be very familiar: “Why bother with pay-per-click marketing when organic search and social media is totally free and accessible?” And it’s a totally fair question. Why pay for visibility on the likes of Google or Facebook when you can optimise your site or post social updates for free? […]
When you’re starting out with digital marketing, organic channels are always a great place to start. In marketing, “organic” refers to the free ways you can optimise your site for search, or the posts and information you can freely share over social media. If you’re a bit of a digital marketing newbie, organic channels are […]
Tech trends are interesting things to follow. New and interesting innovations crop up every week with the goal of making our lives easier, more enriched, and more connected. The ways in which we interact with technology are always changing too. Our tastes can be influenced by all sorts of things – early adoption, social pressures, […]
Every business wants to be found online. Many businesses wouldn’t be able to turn a profit without making a name for themselves over the internet. Those with even a passing interest in online visibility have probably come across the term “search engine marketing” before. Search Engine Marketing or “SEM” covers a number of interrelated topics […]
Attribution is becoming a bit of a buzzword in Digital Marketing at the moment. There is good reason for this however. If your Google AdWords Account Manager is asking you to switch attribution models, then it’s time to sit up and listen. Understandably, you’d like to know more about Attribution, how it works and what […]
Digital marketing is a crucial field for pretty much every business in the modern world. But what do you do if you’ve been fighting the techy tide for a while now? What do you do if you don’t exactly get on with technology? If the barrage of arcane-sounding digital marketing jargon makes your head spin, […]
Google Shopping is a bit of a mystery to a lot of advertisers despite the significant increase in popularity. Some say trying to figure out Google Shopping can be likened to working out the Da Vinci code. OK, I may be over exaggerating but it’s very different to your ordinary PPC Search campaign. There are […]