Happy New Year to all! What a year it has been in the world of PPC with plenty of Google AdWords updates to test your knowledge – from new audience targeting to new features to help increase your workflow and improve your PPC campaigns. But what do we expect in 2018? Here I take you […]
2017 showed us all that a lot can happen in a year. Another Royal Engagement was announced (congratulations to Prince Harry if you’re reading this), England qualified for the 2018 FIFA World Cup Finals in Russia and the UK came 15th in the Eurovision Song Contest. This is all riveting stuff but I know what […]
A number of PPC advertisers can find Google’s list of rules and policies overwhelming. Especially if you’re new to the PPC and AdWords world and not really sure how the platform works. Fear not though! Believe it or not, you and Google share a common interest. You both want satisfied customers who are willing to […]
When the average advertiser thinks of PPC (Pay-Per-Click), their mind normally jumps to PPC Search advertising, and it’s also very common for people to refer to PPC as Google Paid Advertising or Google AdWords. This is most likely due to the popular nature and age of the channel. NEWSFLASH! There are other types of PPC […]
Pay Per Click (PPC) and Search Engine Optimisation (SEO) are both incredibly good ways of getting exposure for your business on search engines. Which one you use depends on the type of business you have, your business needs and the current stage of your business. I’ll concentrate on PPC and SEO for Google for this article as […]
After weeks of anticipation, Google finally made Expanded Text Ads available to AdWords in late July, giving AdWords advertisers everywhere plenty of food for thought on how they can utilise the extra real estate afforded by Google to promote their business. What are Expanded Text Ads? In case you weren’t already aware, Expanded Text Ads (ETAs) are […]
Google has introduced a massive change to how paid search advertising (PPC) is displayed on desktop search results pages. For “highly commercial queries”, it now displays up to four paid adverts above the organic listings, with no adverts in the right hand column of search results. This means a maximum of seven paid advertising spaces […]
Pay per click (PPC) can throw up a lot of questions for the uninitiated, so I consulted ‘Answer The Public’ to find out what the most common queries are. Are PPC and SEM the same? No, although there is some overlap. PPC stands for ‘pay per click’ and refers to the practice of paying Google […]
So you want to try out AdWords (Pay-Per-Click advertising) but have no clue where to even start and you’ve heard some horror stories of people getting it wrong? Well here are 10 simple steps to get you advertising on Google to drive traffic to your website all in the very same day. 1. Go to […]
When you set up a PPC campaign, you create a number of campaigns, which contain a number of adgroups, which contain keywords of a similar theme. In the example of this motorbike clothing store, called Mike’s Moto, they could have the following campaigns and adgroups: The structure shown here and its naming convention is generally sound, […]