We, humans, are very visual creatures. We therefore naturally gravitate to video content online. However many small businesses don’t have the time or budget for full-on video marketing. Scripting, filming, and editing can take a lot of valuable time out of your day. People also naturally sociable too – if only there was a way […]
Permanence has lost its appeal and disposability reigns: it’s the digital era, and the digital generation have diminishing interest in storing and savouring online content for later use. This is partly due to the omnipotent digital librarian Google, relentlessly sorting and filing content away for when users need it, causing us to lose the urge to […]
Streaming live video to market your business is not a new idea. From webinars to conferences and static webcams, there have been a number of ways to create and share live content for some time. But the recent launches of live streaming applications Periscope, Meerkat and MyEye (with investment from David Beckham) have put a […]