Preparing Your Ecommerce Website for Black Friday

There is a debate happening at the moment on how COVID-19 will affect Black Friday and Christmas sales. Some retail experts have predicted it will be quiet as people are wary of spending money in the current climate, whereas others have said it’ll be big with people enjoying a bit of retail therapy to wash […]

Data Driven Online Marketing

This may not be the sexiest of topics but nonetheless it is an important for the serious digital marketer and can mean the difference between high volume ‘spray and pray’ online marketing or super targeted, relevant campaigns. In t’old days a marketers would go for high volume, generic messaging – throw your campaign out there […]

Online Marketing Tips for Small Businesses

Small businesses can make the most of their online marketing by following these simple tips: Planning: before you do anything else, put together a brief online marketing plan. It doesn’t have to be elaborate – but it will help your focus your efforts and (possibly limited) resources, by setting out what you want to achieve […]

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