How to Use Storytelling to Build Your Brand

When you’re building your brand or business from scratch, and you provide the same product or service that many others do, you’ll need to catch your customers’ attention and stand out from the crowd. You can grab recognition from the customer by breaking the ice using storytelling, which is a proven way to build lasting […]

What Personality Does Your Website Have?

They say it’s what’s on the inside that counts and, just like (most) people, websites have personalities too. Where some people are fun and vibrant so are websites! Along with content strategy and tone of voice, visual design significantly contributes to the personality of your website. So how should you go about injecting the right […]

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