Influencer marketing looks set to play a big part in brand promotion throughout 2021. It was already a growing trend across 2019/20, popularised predominantly by users on the social media platforms Instagram and TikTok. But now this social media strategy is expected to skyrocket even further in response to fast-changing trends and market needs. Read […]
You’ve heard of podcasts, right? Like a radio show on the internet? Yeah, those guys. Podcasting was quite underground until the last couple of years, despite being around since the iPod was still exciting new tech (guess where the ‘pod’ bit comes from). It arrived in the first decade of the noughties but seemed to […]
Much like blogs and marketing emails, podcasts are an internet staple that first came to prominence in the mid noughties; they went a bit quiet for a while, but all three are now back with a vengeance. I’m a fairly new convert to podcasts; they’re great for listening to in the background. Whether it’s when […]