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Facebook PPC Advertising – What’s It About?

Log into your Facebook and look to the right of the screen. You should see some image ads, this is Facebook Paid Search advertising and it could work for you. The adverts on Facebook are not random, well the majority aren’t. They are targeting you because of the things you have on your profile, the […]


What’s So Good About PPC Advertising?

As an avid fan I am slightly biased regarding the benefits of using PPC Advertising, so to back up my opinion I have put together some of the features of PPC advertising that illustrate why PPC advertising is an essential part of any online marketing mix. So, here we go: 1. You only pay when […]


What Is Pay-Per-Click Advertising?

You may have heard about pay-per-click advertising which is also referred to as PPC, search engine marketing (SEM), keyword advertising or paid search. I still find it a challenge to explain exactly what PPC advertising is despite working in PPC Management for over five years because there are so many interpretations and misconceptions floating around. […]


When Should PPC Campaigns Feature in a Digital Marketing Strategy?

PPC advertising is an important way to drive traffic to a website, but it’s only one of a number of available digital marketing strategies. Most businesses will benefit from a combination of online marketing tactics, including: Emails – these are sent to a mailing list of customers and potential customers, either on an individual subject […]


Is There a Cost Effective Way to Increase Web Traffic to a Website?

Almost all businesses can benefit from increased traffic to their website. More traffic means greater brand awareness, and hopefully a larger volume of sales. But it’s important to make sure that you don’t spend more on advertising your website than you can expect to make back in sales. What are my options? Search engine optimisation […]


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