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What Is Pay-Per-Click Advertising?

You may have heard about pay-per-click advertising which is also referred to as PPC, search engine marketing (SEM), keyword advertising or paid search. I still find it a challenge to explain exactly what PPC advertising is despite working in PPC Management for over five years because there are so many interpretations and misconceptions floating around. […]


When Should PPC Campaigns Feature in a Digital Marketing Strategy?

PPC advertising is an important way to drive traffic to a website, but it’s only one of a number of available digital marketing strategies. Most businesses will benefit from a combination of online marketing tactics, including: Emails – these are sent to a mailing list of customers and potential customers, either on an individual subject […]


Is There a Cost Effective Way to Increase Web Traffic to a Website?

Almost all businesses can benefit from increased traffic to their website. More traffic means greater brand awareness, and hopefully a larger volume of sales. But it’s important to make sure that you don’t spend more on advertising your website than you can expect to make back in sales. What are my options? Search engine optimisation […]


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