PPC For Beginners

Let’s begin this guide with what PPC really means and how it works. Pay-per-click (PPC) is a method of advertising your business online by paying for your advert every time someone clicks on it. It is one of the simplest forms of paid advertising due to how easy it is to track visits to your […]

Planning Your PPC Campaigns For Black Friday

Black Friday is no ordinary Friday. Deemed as one of the biggest phenomena in retail history, it’s a day which consumers love and where employees want to pull their hair out. But if executed correctly, companies can reap the rewards of a successful Black Friday. Using PPC is the quickest method to get your products […]

Four Reasons For & Against Expanded Text Ads

Ever since Google scrapped the right hand side ads from searches, there’s been potential to rethink standard ad formats. Previously advertisers were restricted to set characters counts of 95 for both headline and description text (not including the URL), but with more space available at the top of each page now, and more users searching […]

The Difference Between SEO and PPC: Six Common Questions Answered

I recently undertook a certification in PPC to fill in the gaps in my knowledge as, while I grasped the basic principle behind paying Google for a more prominent search engine ranking, I wanted to know exactly how it worked, how it tied into website SEO, and if it had any impact on a website’s organic […]

PPC Copywriting: Turning Impressions Into Clicks With Effective Ads

Pay-Per-Click (or PPC) adverts are an excellent way to drive relevant, targeted traffic to your website or landing page. They may look simple, but with an effectively managed campaign there’s a lot going on in the background to make these nifty little ads appear at the most opportune moments, often at the very top of […]

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