If you’re spending a lot of money on advertising through Google and you’re struggling to find your advert, read this article. There are a number of reasons why your PPC advert may not be showing. You’re not alone either, a lot of companies are in the same boat and are eager to see the goods. […]
There is no shortcut to creating a great digital advert; click through rate is entirely dependent on it being high quality, so it’s likely that your adverts are already very good. Unfortunately, there are many thousands of high quality online ads out there (and many more poor quality ones). The marketplace is crowded. According to […]
I recently undertook a certification in PPC to fill in the gaps in my knowledge as, while I grasped the basic principle behind paying Google for a more prominent search engine ranking, I wanted to know exactly how it worked, how it tied into website SEO, and if it had any impact on a website’s organic […]
With PPC, you choose your keywords, and then you write your adverts. But what should you write? The keyword signifies the intent from the searcher, but the advert is your chance to present your brand and your website. The advert is very important. The more people that click on your advert, allows you a higher […]