Facebook PPC can be tricky, especially if you are targeting a small niche. The following tips will focus on which images to use and what to think about when writing advert copy. Hopefully they should help you start to learn how to optimise and test your campaigns. The below is broadly considering PPC adverts which […]
Yesterday WordStream released another of their really useful infographics, this time explaining How the AdWords Auction Works. It can be tricky explain exactly what Google AdWords is, let alone trying to explain the technicalities of how it works. You can explain that AdWords is an auction, but it is not as simple as the highest […]
One of the biggest mistakes made when setting up campaigns or adding new keywords to PPC accounts is to add them without selecting Match Types so they default to Broad Match. In order to optimise your campaigns, Google provides a variety of different Match Types to apply to the keywords you are bidding on. This […]
There are lots of different types of advert formats you can use to advertise through the Google AdWords platform including text, banners, animated banner, mobile, gadgets and videos. The adverts type you chose should depend on the type of campaign you are running and the objectives you are aiming to achieve. In this post I […]
Pay per click is perfect for targeting seasonal search traffic as you can increase and decrease your budgets at anytime. In order to take advantage of seasonal peaks in traffic it is also worth while tailoring your keywords and advert copy. The Google Insights for Search tool can help you to identify the times of […]
Keyword research can take some time, but us it definitely worth it in terms of results. If you don’t put in the leg work at this stage you can end up wasting your budget on irrelevant clicks that are not valuable to your business and spending a lot of time refining the keywords within your […]
So hopefully my last few posts have convinced you that you have no option but to give PPC advertising a go. I would suggest before you get started it is worth becoming familiar with the structure of PPC accounts. This is because the terminology can be quite confusing and the more organised the account is […]
Pay per click (PPC) advertising and search engine optimisation (SEO) for organic (non-paid) search are sometimes seen as competing. However, it’s sensible to use PPC and SEO together to improve overall click-through rates to your website. Complementary campaigns If PPC and SEO campaigns are used together, there are a number of complementary benefits: keyword identification, […]
With pay per click (PPC) advertising, how much you pay will depend on two things: how many people click on your adverts how much you pay for each click The amount you pay for each click on your advert is known as the ‘cost per click’, or CPC. There are two basic ways of working […]