Does your business generate many of its leads or sales over the phone? If the answer is yes, Google’s introduction of call-only AdWords campaigns was a significant update that could make PPC advertising much more effective for you. What is a call-only AdWords campaign? For some time now, advertisers on AdWords have been able to […]
Google is always making changes and improvements to their AdWords advertising platform. Last year saw the introduction and adoption of Dynamic Search Ads (DSAs). DSAs do not appear any differently on the Search Engine Results page and users will not be able to differentiate them from standard PPC ads. DSAs are set up differently in AdWords […]
A lot of smaller companies use the AdWords ad scheduling functionality to set their campaigns to display at certain days of the week and times of the day. In this post I will share how to implement ad scheduling and also offer my opinion as to when it should be used as I do not […]
Throughout my blog posts I am going to be constantly mentioning the word relevance. It is a factor that can make or break the performance of your PPC campaigns and therefore I am extremely passionate about it, as anyone who has ever worked with me or I have run PPC campaign for will know! Therefore […]