Quality Score is a vital element of Pay per Click advertising. Online advertisers strive to achieve a high Quality Score as this will increase the performance and efficiency of their PPC Campaigns. What is Quality Score? Quality Score is a numerical score between 1-10 that is calculated by Google and assigned to each keyword within […]
You may have noticed the unavoidable reoccurring theme of relevance throughout my posts. There is very good reason for this; Google thinks relevance is extremely important, so much so they measure it. And if they think it’s important as PPC advertisers so should we! Google measure the relevance of both your keywords and ad copy […]
A landing page is a specific page on your website that someone visits after clicking an online ad such as a Google Ad in search results, or a display banner. People often just direct this traffic to their main website home page, but this isn’t optimal for your online advertising activity, and it is much […]
With Google AdWords, the price you pay per click is determined by a number of factors. A massive and probably the most important factor is the quality score assigned to each keyword. The quality score is an indication of how relevant Google deem your keyword to be to your website. If you are bidding on […]