×

Pay Per Click Quality Score Explained

Quality Score is a vital element of Pay per Click advertising. Online advertisers strive to achieve a high Quality Score as this will increase the performance and efficiency of their PPC Campaigns. What is Quality Score? Quality Score is a numerical score between 1-10 that is calculated by Google and assigned to each keyword within […]


Introduction to Quality Score

You may have noticed the unavoidable reoccurring theme of relevance throughout my posts. There is very good reason for this; Google thinks relevance is extremely important, so much so they measure it. And if they think it’s important as PPC advertisers so should we! Google measure the relevance of both your keywords and ad copy […]


What Makes a Good PPC Landing Page?

As discussed in previous posts I have mentioned how landing pages should be as relevant as possible to the user’s search query and the advert copy. This is to make sure that the user journey is as optimal as possible and increase the chance of conversion. A landing page (you select this by entering your […]


How to Improve My Quality Scores.

With Google AdWords, the price you pay per click is determined by a number of factors. A massive and probably the most important factor is the quality score assigned to each keyword. The quality score is an indication of how relevant Google deem your keyword to be to your website. If you are bidding on […]


1 - 4 of 4 results