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Are There Hidden Profits In Your Customer Database?

Most businesses fail to understand the critical importance their database can play in generating huge or even colossal profits for their business. Some companies do not pay enough attention to it, especially checking the data is up-to-date. It’s commonly known amongst marketers that your database is generally the hidden gold in your business. It is […]


How to Up-Sell to Your Customers Successfully

The act of up-selling is a time-tested way of improving the profit you make when you sell. Up-selling simply means convincing your customer to invest in a more expensive, or otherwise more profitable, product than the one they were interested in. Up-selling is different to cross-selling, in which you try to persuade the customer to […]


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