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How to Build a Marketing Plan

I hate plans, including marketing plans. But, I have to say, without one we’re all just lost souls wandering about aimlessly. Most of us do have a plan – it just lives in our head, and we have to hope everyone around us also has a plan and it doesn’t mess ours up. So, to […]


How to Write Your Own Copy Brief

It is a sad fact that every copywriter knows: hardly any brief is actually useful. A typical copy brief I might get goes like this: “I need an email or mailer (maybe social ad?) to get more people buying this thing.” A copywriter’s knowledge (of the product they’re talking about, the audience they’ll need and […]


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