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Marketing and psychology are innately linked. But how can our natural “fear of missing out” be used to boost sales? Join us as we explore the FOMO phenomenon.

How to Use FOMO for Marketing Success

By Jenii Lowe |

Marketing and psychology are intrinsically linked. We need to know how prospects are going to react to certain stimuli to maximise our chances of a sale. For those of us with a passing interest in marketing psychology and language, you may have heard the term “FOMO”. It was only added to the Oxford English Dictionary […]

gecko marketing psychology

The Psychology of Copywriting: Appealing to the Lizard in All of Us

By Jenii Lowe |

We are all after a rule of marketing that everyone can use that will have customers beating a path to our door. I’ll just come out with it, I don’t have it, but science has come up with some interesting ideas on how to help encourage a certain mindset. Welcome to the realm of marketing […]

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