Is Online Marketing Essential to the Marketing Mix for Small Businesses?

Although traditional marketing methods might work well for your business, if you ignore online marketing you could be missing out on huge opportunities for growth. Online marketing can hugely increase your visibility as a business, let you get under the skin of your target market, and – crucially – save you money. Getting known One […]

What Is Online Marketing?

Online marketing – just like traditional marketing – means promoting your products and services, increasing brand awareness and attracting potential new customers. However, it all happens using technologies and tools available on the internet. What are the different types of online marketing? Search engine marketing means helping your website appear highly in search engine results […]

Four Examples of Successful B2C Social Media Campaigns

There are several different ways to measure the success of social media marketing campaigns, including the number of Likes, views, new followers, redemptions, mentions and sales figures. These four campaigns all achieved success using social media, but in different ways. 1) Guinness: The Friendliest Day of the Year In 2012, Guinness ran a worldwide Facebook […]

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