Why is Google the most important search engine when it comes to marketing your business online? When digital marketing experts talk about search engine optimisation (SEO), they often talk in terms of “optimising for Google search”. However, there are many other search engines on the market – including the likes of Bing and Yahoo. So […]
Anyone producing content like blogs or knowledge articles is going to be aiming for good organic traffic. That’s kind of the point. And we know the rules, right? It’s got to be high quality, it’s got to be user-first and it’s got to be relevant to your audience. That’s all still true but, more and […]
In today’s post I wanted to address something that I hear frequently from business owners looking to make an impact on search engines with struggling websites. “Can we supply you a list of keywords to appear on our site as we have been told that this will improve it’s performance on Google?” Undoubtedly, keywords are […]
If you think you are not performing well for some of your chosen keywords: (1) Make sure that the copy on your website (page titles, description, images, links etc) encompasses the terms people use when searching for your products and services. “Optimised” means whether the copy on your site uses these keywords. Make sure the […]
In my last post, I covered how producing a Video XML Sitemap can help Google index your video content online. As we now know videos are invisible to search engines which is the reason why we need good solid content surrounding them. I want to focus this post on YouTube and some of the ways in which you […]
Due to recent changes to the Google algorithm, namely Panda, it is important to understand how video can help deliver better SEO results. Creating and publishing video is a challenge for the SME due to time and budget constraints but there are some simple steps which ensure you can maximise on the benefits. These days with faster broadband speeds, offering video […]