Google has always been keen to try and authenticate content online for some time and has now launched the rel=author markup to help do so. The aim of this initiative is ultimately to help users find good and official content when searching online. It is frustrating searching the web and finding articles/posts that are not […]
So we should all be familiar with the Panda update from last year, launched by Google to improve its search results by demoting poor quality sites and increasing the rank of higher quality ones. Looks like Google are tinkering with their algorithm again with the new name : Penguin. How very original..! So what is […]
It’s easy to get carried away with focusing on some of the newer ‘signals’ which are influencing rankings these days, such as social media and freshness. What is often overlooked is the use of well optimised and engaging images which are contextually relevant and support content. In this week’s post we will look at some […]
One of the most common questions I get asked as an SEO expert by my clients is ‘Where is my Google Places listing ?’ and ‘How can you optimise it to appear on the front page?’. Firstly, I would like to clarify that there is no such thing as a guaranteed listing on Google whether it be […]
Let’s take a closer look at how content is organised within Facebook’s news feed and how it can potentially affect SEO. It’s easy to assume that the newest posts are always delivered to the top of the page in your Facebook news feed, look carefully and you will notice this isn’t quite true. Facebook have […]
Google recently launched a brand new feature called Search Plus Your World to integrate with their Google Plus social network; the aim being to help make their search engine a lot more social. The idea is to deliver personal results from your contacts within Google Plus on the right hand side and within your normal search […]
There are many social networking sites out there now to choose from geared towards different interests and topics, this list includes the most popular which are the much loved, Facebook and Twitter. Each of these has some potential value for SEO based on the simple fact that they can provide valuable links back to your website. […]
In the SEO business, there is a worrying trend emerging where SMEs are being offered an absolute guarantee when it comes to search rankings. Having worked with SMEs for the last 10 years I am now seeing more cases of this and find this very dangerous practice is damaging the chances of success for many local search […]
For those not familiar with the Google Alerts service this post will help you understand this tool and demonstrate how to use it to enhance your local SEO campaigns. Google Alerts simply enables you to choose keywords/search terms related to your businesses which are important for your SERPs; Google will then email you instances of when they come up online […]
Following on from last week’s post about the launch of Google Plus Business Pages, let’s have a look at how easy it is to set one up and then optimise it for local businesses. The first step is to create a Google Plus personal account, this is a simple process which is now open for all […]