When the average advertiser thinks of PPC (Pay-Per-Click), their mind normally jumps to PPC Search advertising, and it’s also very common for people to refer to PPC as Google Paid Advertising or Google AdWords. This is most likely due to the popular nature and age of the channel. NEWSFLASH! There are other types of PPC […]
Cookies are very small files which contain a limited amount of very specific information, which is requested by whoever is using that information – like the advertising company or the shop whose website you’re on. The cookies get created when you go onto a website and are stored on your browser. Every time you go […]
What is behavioural targeting? It is possible to target consumers on-line based on the behaviours they exhibit. It could be that some consumers show a particular interest in a certain vertical which is relevant to your product or service – for example, the consumer may visit a lot of holiday sites and you sell travel […]