So you’ve had a bad review. How bad it actually turns out depends on one thing only – what you do next. You could go with your feelings, hunt the person down and force feed them dry crackers until they beg for forgiveness. Or you could do something positive about it and improve your business […]
As the internet has become more and more of a permanent fixture in our lives, it is now paramount for modern business owners to maintain a good reputation online, even if those businesses aren’t particularly online-orientated. Many of us turn to the internet first to source places to buy products and services: seeking everything from […]
When you consider your business reputation there are two elements to think about. This is true of established businesses and start-ups. You need to consider your reputation with customers and with other businesses who will be suppliers and business partners. Fundamentally these elements are the same as they both come down to being known and […]
Social media plays a huge part in business nowadays. When using it to its fullest, it can span a range of essential business processes such as marketing, PR, networking and customer services. However, it’s important to realise how fragile a company’s reputation can be online. A good reputation can result in a loyal band of […]
Is Building Prestige Vainglorious? I make all kinds of videos and films for clients. I have mostly made educational and corporate films in the last two years but there is still a proportion of my work which is taken up with producing marketing videos. When I first started out as a freelance film maker for […]
In my previous post ‘Managing your company’s online reputation (Part 1)‘ I walked you through the importance of your online reputation and where you can find it. In this post I’ll look at the best tools to monitor your reputation, how to respond and how to handle both good and bad comments. Monitor You should constantly monitor your online reputation so that […]
“Your reputation precedes you” is a statement that has never been truer. The internet is just one large word-of-mouth machine – people expressing opinions, reviewing and recommending. These days your potential customers don’t just see the company image you project, they see your company through everyone else’s eyes. In fact, your own website or social media […]
News travels fast in online communities. Both positive and negative comments about your business can have a strong influence on your business reputation. An online strategy that takes into account why and how people use social networking will help you ensure people take away a good impression of your business. Monitor, manage, join in Many […]