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Google’s Interstitial Update: What You Need to Know

In August 2016, Google announced that it was going to roll out an update that would help users access content more easily on mobile by changing the way it ranks pages with interstitial or “pop-over” windows. As of January 2017, these rules have been rolled out; potentially affecting mobile search rankings on a number of […]


Mobile-Friendly Websites Promoted by Google from May

There’s even more reason to invest in a mobile-friendly website right now. From the start of May, Google will be rolling out an update to the mobile search algorithm to give higher rankings to mobile-friendly and responsive websites. The first push to increase results for mobile-friendly website launched back in April 2015, and aims to […]


Mobilegeddon: The Aftermath and Next Steps You Should Take

On 26 February 2015, Google announced via its Webmaster Central Blog that from 21 April, it would be expanding on mobile-friendliness as a ranking signal (an algorithmic change that was soon to be called ‘Mobilegeddon’). We’ve previously covered what this means for website owners, and how you can test your site for mobile friendliness, here. […]



Google Boosts Mobile-Friendly Websites in Its Search Rankings

Google recently announced that it will be expanding their use of mobile-friendliness as a ranking signal in its search engine. The company says it will have “significant impact in our search results”. These changes follow a number of previous attempts by Google to improve its search results for mobile users. The unusual thing about this announcement is that Google has used the words […]



Responsive Versus Dedicated Mobile Websites

Before I get into the details of the different types of mobile websites, the first question to ask is whether or not you need to consider mobile traffic to your website at all. On the whole the answer is ‘yes’, but to what extent depends on your business and audience. As a whole, mobile web usage […]


Website Design: The Mobile Problem

With the surge in smart phones, tablet devices and netbooks and better mobile internet, more people than ever are accessing the web on the move. Traditionally people would be accessing the web via a desktop computer which was a fairly standard web experience. However the huge range of devices people are now accessing the web […]


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