Ways to Measure Your Social Media Return on Investment

One of the big question marks hanging over social media for many small businesses concerns ROI, or return on investment. Why take the time to set up a blog, a Twitter account or a Facebook page if you have no idea about whether it is going to have an impact the bottom line or not? […]

Keep Track of Your Social Media Statistics With This Free Template

It’s important to keep track of the numbers in all areas of business. This also applies of course to your social media activity. To get you started, we’ve created a social media statistics Excel file template. This covers off the basics when it comes to monitoring Facebook, Twitter and YouTube business accounts over time. The […]

What Are the Important Questions to Ask Before Building a PPC Campaign?

All advertising needs to be precisely targeted to be effective and give value for money. Asking a number of important questions will help improve the effectiveness and return on investment (ROI) of your pay per click advertising. What’s the budget? You need both a daily budget and one for the entire PPC campaign. This is […]

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