How to Prove Your Social Media Success

Social media is a part of nearly every good business strategy because nearly everyone has it and nearly every business can benefit from it. Trouble is, it’s hard to calculate how big that benefit is. We, as humans seeking gratification, tend to be drawn to the vanity metrics – the likes, comments and shares. And […]

4 Online Marketing Predictions for 2013

We’re fast approaching the end of the year so it seems an apt time to give my predictions for online marketers in 2013. I try to be more realistic than blue sky when it comes to these things so don’t expect buzz words galore… 1.    Quality website content a must With the raft of Google […]

Ways to Measure Your Social Media Return on Investment

One of the big question marks hanging over social media for many small businesses concerns ROI, or return on investment. Why take the time to set up a blog, a Twitter account or a Facebook page if you have no idea about whether it is going to have an impact the bottom line or not? […]

Keep Track of Your Social Media Statistics With This Free Template

It’s important to keep track of the numbers in all areas of business. This also applies of course to your social media activity. To get you started, we’ve created a social media statistics Excel file template. This covers off the basics when it comes to monitoring Facebook, Twitter and YouTube business accounts over time. The […]

How Do Banner Ads Work?

Banner adverts are a popular way to advertise your business online. With a banner advert you can attract visitors to your website from elsewhere, either by advertising your products and services or by promoting a special offer. What is a banner ad? A banner advert is just a type of hyperlink, using a graphic instead […]

Eight Ways to Measure How Effective Your Social Media Efforts Are

If you are staring at your follower numbers on Twitter or like count on Facebook and aren’t quite sure what else you should be measuring, here are a few pointers. The following tips cover Facebook, Twitter and YouTube. Number of mentions on Twitter Count up how many times you Twitter handle has been referenced each […]

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