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How to Do Basic Keyword Research

Good keyword research is an essential SEO practice, but it’s usually approached with some trepidation. However, it’s actually one of the simplest SEO practices out there when you know where to start. So let’s dive right in! What is Keyword Research? Keyword research is the practice of identifying popular search terms that are being used […]


5 Key SEO Practices For Your Website

No three letters strike fear into the hearts of newbie webmasters than the dreaded S… E… O… Search engine optimisation is often seen as a clever, fancy-pants practice that’s off-limits to us mere mortals. And yes, some of the more in-depth, technical practices would probably make our heads spin, but there are some very basic, […]


How Can Reviews Improve Your SEO?

Online reviews not only give potential customers a snapshot of the quality of your product or service, they are also very beneficial to your search rankings and search page visibility. In this article I’ll show you how reviews work on Google and how they can benefit your business’ search engine results. Reviews in search results […]


What Is The Difference Between SEO And PPC?

Pay Per Click (PPC) and Search Engine Optimisation (SEO) are both incredibly good ways of getting exposure for your business on search engines. Which one you use depends on the type of business you have, your business needs and the current stage of your business. I’ll concentrate on PPC and SEO for Google for this article as […]


A Brief History of SEO and Search

SEO is something that every company with an online presence has to wrangle with to some extent, and getting things right can be a real learning curve. It can seem complicated and otherly, sometimes like a kind of arcane art, but SEO wasn’t always like this. So let’s travel back in time to the rad […]


Referral Spam: Who’s Messing with my Data?

The accuracy of your website’s analytics is paramount to a lot of businesspeople. To many of us, it comes as a great surprise that our own analytical data can be falsified by an external party. Have you noticed that your visits have suddenly gone through the roof (along with your bounce rate) with no new […]


5 YouTube Channels for Digital Marketing Success

As I’ve admitted before, I love YouTube. As discussed in the previous article, YouTube doesn’t always have the immediate reputation of being a great resource for professionals. Once you’ve waded through the cute animals and “fail” videos, there is a wealth of sharp business and marketing advice. If you want to make progress online, these […]


Six Essential Places to Put Keywords for Website SEO Success

Once you’ve researched the most effective and targeted keywords for your website, how do you go about optimising it – where are the most essential places to put your keywords? There are a few failsafe areas for inclusion, which I’ve listed below. It takes minutes to update, and can make a real difference to your […]


How to Plan a Basic SEO Audit: 5 Easy Steps

A modern SEO project is about so much more than keyword research. As Google’s algorithm continues to develop, webmasters need to remain aware of ever more contributing factors to their search rankings. Now website owners need to be aware of content quality, design, site maps, usability, mobile-friendliness, keywords, links and technical SEO, and it can […]


5 Content Marketing Tips That Are Easy to Implement

Small businesses may think they have a significant disadvantage when it comes to content marketing because they just don’t have the resources to create content. The problem is that as SEO (Search Engine Optimisation) becomes more sophisticated, your company’s website needs to have a regular supply of original content. Now you could ignore this and […]


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