What is Google Search Console? Google Search Console (formerly known as Google Webmaster Tools) is a free web-based service that allows website owners to monitor and manage their website’s presence in Google’s search results. It provides valuable insights into how Google crawls and indexes your website and can also help you identify and fix issues […]
Are you looking to promote your business online? With more people turning to the internet to find local businesses, having an online presence is essential (especially in the current climate). In this article, we look at the steps you can take to build your online presence. Get Your Business Online: set up a website Your […]
Search engine optimisation (SEO) is a technique that allows search engines to understand your website content. By implementing best-practice SEO across your site your content will have a better chance of ranking well in relevant search engine results. There are several subsets of SEO: Technical SEO On-Page SEO Off-Page SEO In this article, I’m going […]
Google announced that they are switching to mobile-first indexing for all websites in March 2021. This means that Google will prioritise the mobile version of a site for indexing, as opposed to the desktop version. The reason for this change is that a majority of internet users (almost 60% according to Hitwise) now use their […]
Why is Google the most important search engine when it comes to marketing your business online? When digital marketing experts talk about search engine optimisation (SEO), they often talk in terms of “optimising for Google search”. However, there are many other search engines on the market – including the likes of Bing and Yahoo. So […]
Are you familiar with search engine optimisation and what it means for your business? In short, SEO is optimising the content on your website or webpage using specific keywords so that your business shows up in organic search results within search engines. The better your SEO, the higher your business will rank in search results […]
Google is adding ‘Page Experience’ to its algorithm as a ranking factor in May 2021. Ranking factors are the criteria that search engines use when deciding where to rank your website in its search results. So this update will affect how pages on your website will rank on Google. While this may seem a while […]
You are probably already aware of how incredibly vital having an online presence is, even for the most traditional businesses. Your website is your shop window, where your customers can find you, but you do need to do a bit of work to drive potential new customers to it. SEO and PPC – working in […]
There’s a theory about how humans hunt information, developed by smart people from Palo Alto Research Center way back in the 90s. It’s called information foraging and it’s about how we’re all just monkeys wearing clothes. This calculation can be applied to both animals and humans: Rate of gain = information value / cost associated […]
If you’ve noticed your website pages rise or fall in Google Search, it could be because Google released a Core Update. In a core update, Google makes significant changes to its search engine algorithms to improve the quality of search results. These changes can have a considerable effect on search engine results pages (SERPs), across […]