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Mobile-First Indexing: What You Need to Know

Google announced that they are switching to mobile-first indexing for all websites in March 2021. This means that Google will prioritise the mobile version of a site for indexing, as opposed to the desktop version. The reason for this change is that a majority of internet users (almost 60% according to Hitwise) now use their […]


The Importance of Google for Your Business Website

Why is Google the most important search engine when it comes to marketing your business online? When digital marketing experts gurus talk about search engine optimisation (SEO), they often talk in terms of “optimising for Google search”. However, there are many other search engines on the market – including the likes of Bing and Yahoo. […]


How Blogging Can Improve Your Website’s SEO

Are you familiar with search engine optimisation and what it means for your business? In short, SEO is optimising the content on your website or webpage using specific keywords so that your business shows up in organic search results within search engines. The better your SEO, the higher your business will rank in search results […]


New Google Ranking Factor: Page Experience

Google is adding ‘Page Experience’ to its algorithm as a ranking factor in May 2021. Ranking factors are the criteria that search engines use when deciding where to rank your website in its search results. So this update will affect how pages on your website will rank on Google. While this may seem a while […]


SEO and PPC: How To Make Them Work Together

You are probably already aware of how incredibly vital having an online presence is, even for the most traditional businesses. Your website is your shop window, where your customers can find you, but you do need to do a bit of work to drive potential new customers to it. SEO and PPC – working in […]


Information Foraging – How We Hunt Online

There’s a theory about how humans hunt information, developed by smart people from Palo Alto Research Center way back in the 90s. It’s called information foraging and it’s about how we’re all just monkeys wearing clothes. This calculation can be applied to both animals and humans: Rate of gain = information value / cost associated […]


How Does a Google Core Update Affect Your Website?

If you’ve noticed your website pages rise or fall in Google Search, it could be because Google released a Core Update. In a core update, Google makes significant changes to its search engine algorithms to improve the quality of search results. These changes can have a considerable effect on search engine results pages (SERPs), across […]


How to Improve SEO with Backlinks

“On-page” SEO is essential to making waves online. Search engines take numerous factors into account when deciding where to rank your website, such as your content marketing efforts, site speed, and keyword optimisation. However, on-page factors only form part of the search optimisation picture. There are also a number of “off-page” factors to consider too, which […]


6 Ways to Optimise Your Print Copy for Use Online

…or “How to turn great print copywriting into excellent SEO optimised copywriting that human readers will love too”. If you’ve had experience writing successful copy for offline functions, you’re most likely going to enjoy some success when writing copy for your website. However, you will need to add a few mildly techy, chiefly SEO-related tricks […]


Google’s BERT Algorithm Update

In October 2019, Google’s BERT algorithm update rolled out to all searches, all languages and all countries. BERT is natural language processing (NLP) technology, which grows Google’s understanding and treatment of context. Prepositions – like to, from, on – are now a big focus. Tiny words, often overlooked but hugely important for nuances like ‘train […]


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