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The Importance of Being Original When It Comes to Website Content

Netcraft reports that as of September 2011, there are 485, 173, 671 websites on the Internet. With so  much content out there, you might think it would go unnoticed if someone copied information from another site onto their own. However, plagiarism does not go unnoticed by Google and its counterparts, who will drop the rank […]


Not All SEO Advice Is Good SEO advice…

With fierce competition to get that coveted first page placing on Google, more and more people are looking to Search Engine Optimisation (SEO) agencies for assistance. This can vary from seeking an SEO advisor to guide you through the set-up of your website to paying for high place listings. There are many different methods employed […]


Optimising Your Business Website (SEO)

With the internet fast becoming the main source of advertising for businesses of all sizes, the hot topic of the minute is Search Engine Optimisation (SEO). Recent studies have shown that while eleven times more sites are found through search engines than print advertisements, 95% of web users do not look past the first 20 […]


What Is a Business Blog Anyway?

A blog is short for web log and originally, they were more about recording an individual’s activity in a diary format. To the uninitiated, it may still appear that this is what all those businesses are doing – but actually blogs are a very effective form of marketing. Of course, the type of blog that starts, “Woke […]


What Are the Benefits of Web Videos for Businesses?

Adding video content to your website is a great way to make your business stand out online. Here’s why… Improved visibility online Websites incorporating video content score more points with search engines, giving you an edge over competitors who don’t use it. As well as including the video on your own website, you can host […]


Tips for Effective Link Building to Generate Great Backlinks for SEO

Backlinks from other sites to your web pages can be an important element in search engine optimisation. Links from popular sites covering related content can be particularly effective, both in improving your search engine rankings and generating direct traffic. So how do you go about link building? Here are a dozen quick tips to get […]


What Are Keywords and Why Are They Important for SEO?

When someone uses a search engine, they type in one or more words describing what they are looking for: ‘Norwich florist’ or ‘cheap holidays Greece’, for example. These words or phrases are known as keywords. The search engine then comes back with a list of web pages, with content that relates to the keyword used. […]


Is There a Cost Effective Way to Increase Web Traffic to a Website?

Almost all businesses can benefit from increased traffic to their website. More traffic means greater brand awareness, and hopefully a larger volume of sales. But it’s important to make sure that you don’t spend more on advertising your website than you can expect to make back in sales. What are my options? Search engine optimisation […]


What Are the Differences Between PPC and Organic Search?

If you want to improve your chances of potential customers finding your website, you’ll want to consider both organic search and pay per click (PPC) advertising as part of your digital marketing strategy. What is organic search? Organic search results appear in the main part on a search engine results page. The search engine ranks […]


Can a Web Designer Advise on Content Creation and Web Optimisation?

A successful business website needs three key ingredients: effective design, with web pages that look good and make it easy to find what you’re looking for a way to attract potential customers to visit the site content that helps you achieve your marketing objectives – for example, by encouraging customers to buy your products A […]


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