If you, like many business owners, are of the opinion that your business website is unlikely to be affected by cybercrime, please think again and read on. On average 30,000 websites are hacked every day (source Sophos Security Threat Report) and hackers create 300,000 new pieces of malware every day (source McAfee). With the technological […]
“On-page” SEO is essential to making waves online. Search engines take numerous factors into account when deciding where to rank your website, such as your content marketing efforts, site speed, and keyword optimisation. However, on-page factors only form part of the search optimisation picture. There are also a number of “off-page” factors to consider too, which […]
Online reviews not only give potential customers a snapshot of the quality of your product or service, they are also very beneficial to your search rankings and search page visibility. In this article I’ll show you how reviews work on Google and how they can benefit your business’ search engine results. Reviews in search results […]
A modern SEO project is about so much more than keyword research. As Google’s algorithm continues to develop, webmasters need to remain aware of ever more contributing factors to their search rankings. Now website owners need to be aware of content quality, design, site maps, usability, mobile-friendliness, keywords, links and technical SEO, and it can […]
Have you ever wondered what your business website or blog looks like in the eyes of a search engine? Search engines use a crawler program (also known as ‘spiders’ or bots etc) to read your website and gather information to be used in their search index. These crawlers can easily read text, but the same […]
Video is a compelling way for many businesses to communicate with customers, potential customers, employees and other stakeholders. Recent innovations in digital technology mean that it’s now possible to make and edit videos using a smartphone, although it’s probably more efficient to use a purpose-designed camcorder. Who uses business videos? Videos are particularly suitable for […]
So we should all be familiar with the Panda update from last year, launched by Google to improve its search results by demoting poor quality sites and increasing the rank of higher quality ones. Looks like Google are tinkering with their algorithm again with the new name : Penguin. How very original..! So what is […]
It’s easy to get carried away with focusing on some of the newer ‘signals’ which are influencing rankings these days, such as social media and freshness. What is often overlooked is the use of well optimised and engaging images which are contextually relevant and support content. In this week’s post we will look at some […]
Google recently launched a brand new feature called Search Plus Your World to integrate with their Google Plus social network; the aim being to help make their search engine a lot more social. The idea is to deliver personal results from your contacts within Google Plus on the right hand side and within your normal search […]
Firstly, let’s understand what the Web of Trust (WOT) is, looking at the potential use within SEO strategy and for achieving improved conversion of online traffic. The Web of Trust, WOT, currently have over 10 million active users. The service is a free add-on available for your internet browser which allows web users to share their online experiences and knowledge […]