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Why Google Is Important For Your Business

When online gurus talk about search engine optimisation (SEO), they often talk in terms of “optimising for Google search”. However, there are many other search engines on the market – including the likes of Bing and Yahoo. So why is it important to focus on Google so much? Well, it turns out that Google is […]


How are Google’s RankBrain Updates Affecting Organic Search?

Anyone producing content like blogs or knowledge articles is going to be aiming for good organic traffic. That’s kind of the point. And we know the rules, right? It’s got to be high quality, it’s got to be user-first and it’s got to be relevant to your audience. That’s all still true but, more and […]



How to Plan a Basic SEO Audit: 5 Easy Steps

A modern SEO project is about so much more than keyword research. As Google’s algorithm continues to develop, webmasters need to remain aware of ever more contributing factors to their search rankings. Now website owners need to be aware of content quality, design, site maps, usability, mobile-friendliness, keywords, links and technical SEO, and it can […]


On Average 30,000 Websites Are Hacked Everyday – How Secure Is Yours?

If you, like many business owners, are of the opinion that your business website is unlikely to be affected by cyber crime, please think again and read on. According to a 2012 Sophos Security Threat Report, on average 30,000 websites are hacked every day. Whilst some big brands may be specifically targeted, generally, cyber criminals […]


Be Seen in Search to Be Successful – Infographic

The final instalment of our Digital Marketing for SMEs series sees us take a look at how businesses can harness customers from search engines. Our research suggests that almost 90% of people turn to search engines when looking for a product or service. So if your website can’t be found via search, you might just […]


How Google’s Panda and Penguin Updates Could Affect Your Website

With pressure on search engines to deliver relevant and informative websites to their users, the methods they use to rank websites are always changing. Search engines have to work in two directions at the same time – they need to promote popular, good quality content, but they also need to be able to identify and […]


The Natural Approach to SEO

A successfully search engine optimised website is one which ranks highly in search results for relevant, popular keywords. Being in the highest ranking sites makes it far more likely that search engine users will follow your link and visit your site, as around 90% of people don’t look beyond the first page of results when […]


Creating Your Facebook Business Page to Increase Your Web Presence

The rapidly growing social network Facebook is one of the internet’s most visited websites. Many of your customers and potential customers will be Facebook users. Make sure you aren’t missing out on being found by establishing a Facebook page which showcases your business. What is a Facebook Business Page? Facebook pages are returned by search […]


YouTube as a Search Engine

YouTube is the biggest-growing video sharing website in the world at the moment, and since its recent purchase by Google, this popularity is showing no signs of stopping. Video is an important feature of maintaining a web presence, and is a highly effective marketing tool. The inclusion of a video in your website can prove […]


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