Google announced that they are switching to mobile-first indexing for all websites in March 2021. This means that Google will prioritise the mobile version of a site for indexing, as opposed to the desktop version. The reason for this change is that a majority of internet users (almost 60% according to Hitwise) now use their […]
Why is Google the most important search engine when it comes to marketing your business online? When digital marketing experts talk about search engine optimisation (SEO), they often talk in terms of “optimising for Google search”. However, there are many other search engines on the market – including the likes of Bing and Yahoo. So […]
If you, like many business owners, are of the opinion that your business website is unlikely to be affected by cybercrime, please think again and read on. On average 30,000 websites are hacked every day (source Sophos Security Threat Report) and hackers create 300,000 new pieces of malware every day (source McAfee). With the technological […]
Anyone producing content like blogs or knowledge articles is going to be aiming for good organic traffic. That’s kind of the point. And we know the rules, right? It’s got to be high quality, it’s got to be user-first and it’s got to be relevant to your audience. That’s all still true but, more and […]
We’ve all got those random pieces of content that outperform everything else no matter what we do. Irritatingly for a content writer, it’s often older stuff that you didn’t write. It sucks. Even when you did write this golden content, you often don’t know what you did that was so great. You had an idea, […]
A modern SEO project is about so much more than keyword research. As Google’s algorithm continues to develop, webmasters need to remain aware of ever more contributing factors to their search rankings. Now website owners need to be aware of content quality, design, site maps, usability, mobile-friendliness, keywords, links and technical SEO, and it can […]
The final instalment of our Digital Marketing for SMEs series sees us take a look at how businesses can harness customers from search engines. Our research suggests that almost 90% of people turn to search engines when looking for a product or service. So if your website can’t be found via search, you might just […]
With pressure on search engines to deliver relevant and informative websites to their users, the methods they use to rank websites are always changing. Search engines have to work in two directions at the same time – they need to promote popular, good quality content, but they also need to be able to identify and […]
A successfully search engine optimised website is one which ranks highly in search results for relevant, popular keywords. Being in the highest ranking sites makes it far more likely that search engine users will follow your link and visit your site, as around 90% of people don’t look beyond the first page of results when […]
The rapidly growing social network Facebook is one of the internet’s most visited websites. Many of your customers and potential customers will be Facebook users. Make sure you aren’t missing out on being found by establishing a Facebook page which showcases your business. What is a Facebook Business Page? Facebook pages are returned by search […]